Monday, October 24, 2011

Experience: Photos & Type

I have finally decided on a idea that I am happy with. I have changed my 'experience' a few different times but I plan on sticking with this one! For my new idea.. I am doing the experience of making a salad. I am going to pair it with content taken from Eric Schlosser's book Fast Food Nation: The Dark Side of the All-American Meal. The experience paired with blurbs from his book will (hopefully) create commentary about the importance of eating healthy! 

Content:
On any given day, one out of four Americans opts for a fast-food restaurant, without giving its speed or its thriftiness a second thought. Fast food is so ubiquitous. It now seems as American, and harmless, as apple pie. The industry's drive for consolidation and speed has radially transformed America's diet, landscape, economy, and workplace. Often in destructive ways. 

The value meals, two-for-one deals, and free refills on soda give a distorted sense of how much fast food actually cots. The real price never appears on the menu. 

Ask yourself, is the true cost of having it 'your way' really worth it?


Here are the new contact sheets/type storyboards:







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